Penguin is an algorithm that automatically penalizes websites it sees as employing search engine optimization tactics deemed unacceptable by Google. The Penguin Theory is speculation about what actions and practices cause the Penguin algorithm to target your site. One bad practice that attracts the Penguin is having a large volume of inbound links to your site from low-quality sources. Also refers to any idea that looks good in black and white, but just won’t fly in the real world.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing