Customizing a direct mail promotion or e-mail marketing message with prospect data. The personalization can be superficial; e.g. just the recipient’s name and address on the outer envelope and sales letter. Or, it can be more extensive, depending on the data available for personalization. A mortgage mailer, for instance, might be personalized with the recipient’s credit rating, current mortgage balance, and monthly mortgage payment. Generally, the more data you personalize a mailing with, the better the response, as long as the data is not inappropriate or too personal.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing