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When a manufacturer deliberately designs a product so it will be obsolete in a few years, forcing the consumer to buy a new model. Example: video games which continually introduce new versions with plot variations and improved graphics.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. When a manufacturer deliberately designs a product so it will be obsolete in a few years, forcing the consumer to buy a new model. Example: video games which continually introduce new versions with plot variations and improved graphics.





 
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