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A rack or other free-standing display used to promote products at the point of purchase, or a sale; e.g. a self-standing cardboard display holding bags of a particular brand of potato chip and placed in a supermarket, either at the end of an aisle or near the check-out line.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A rack or other free-standing display used to promote products at the point of purchase, or a sale; e.g. a self-standing cardboard display holding bags of a particular brand of potato chip and placed in a supermarket, either at the end of an aisle or near the check-out line.





 
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