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A web page designed to take clicks generated by PPC advertising and convert them into leads or sales. PPC landing pages are usually shorter and punchier than conventional landing pages. The reason is that the prospects clicking on your PPC ad don’t know you and also know almost nothing about your offer. Therefore, they are not as willing as your newsletter subscribers to read extremely long and involved copy. So, abbreviated landing pages convert PPC traffic better than conventional long-copy landing pages.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A web page designed to take clicks generated by PPC advertising and convert them into leads or sales. PPC landing pages are usually shorter and punchier than conventional landing pages. The reason is that the prospects clicking on your PPC ad don’t know you and also know almost nothing about your offer. Therefore, they are not as willing as your newsletter subscribers to read extremely long and involved copy. So, abbreviated landing pages convert PPC traffic better than conventional long-copy landing pages.





 
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