A form the consumer fills out to let merchants he buys from know his purchase preferences. Preference forms for record clubs, for example, used to ask consumer what type of music; e.g. country, classical, jazz, rock, or easy listening that they liked best.

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1. A form the consumer fills out to let merchants he buys from know his purchase preferences. Preference forms for record clubs, for example, used to ask consumer what type of music; e.g. country, classical, jazz, rock, or easy listening that they liked best.