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The ups and downs in sales of a product over its lifetime. When you launch or introduce the product, you have no sales; however, if your marketing is effective, you will build them. As the product gains a foothold in the marketplace and builds market share, then there is sales growth. At some point, the product reaches the maturity phase, where other products and technologies are grabbing share away from it, and sales then start to fall in a period of decline. Eventually, in the decline phase, sales and demand are so small that the marketer withdraws the product from the market, possibly replacing it with a different product, or the next generation.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The ups and downs in sales of a product over its lifetime. When you launch or introduce the product, you have no sales; however, if your marketing is effective, you will build them. As the product gains a foothold in the marketplace and builds market share, then there is sales growth. At some point, the product reaches the maturity phase, where other products and technologies are grabbing share away from it, and sales then start to fall in a period of decline. Eventually, in the decline phase, sales and demand are so small that the marketer withdraws the product from the market, possibly replacing it with a different product, or the next generation.





 
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