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In a marketing campaign, such as a postcard mailing, having a different URL for each recipient. This way, when prospects click on the URL in their postcard, or e-mail or whatever marketing channel you are using; therefore, you know exactly who responded and what marketing piece they responded to.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. In a marketing campaign, such as a postcard mailing, having a different URL for each recipient. This way, when prospects click on the URL in their postcard, or e-mail or whatever marketing channel you are using; therefore, you know exactly who responded and what marketing piece they responded to.





 
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