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The marketing strategy of generating sales by aggressively getting stores, wholesalers, and others in the distribution channel to carry a product in the hopes that their customers in turn will buy it from them.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The marketing strategy of generating sales by aggressively getting stores, wholesalers, and others in the distribution channel to carry a product in the hopes that their customers in turn will buy it from them.





 
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