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Keeping a customer as an active customer. The retention rate is the percentage of your customers who continue to do business with you in a given time period, usually 12 months, but can vary with industry.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Keeping a customer as an active customer. The retention rate is the percentage of your customers who continue to do business with you in a given time period, usually 12 months, but can vary with industry.





 
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