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The amount of money you make in sales compared with the amount of money you spend in marketing. If you make $2 for every $1 spent on advertising, then your ROI is 100% or 2:1.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The amount of money you make in sales compared with the amount of money you spend in marketing. If you make $2 for every $1 spent on advertising, then your ROI is 100% or 2:1.





 
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