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To ramp up a marketing campaign and mail to more people on a mailing list following a successful test on a smaller scale. For instance, if you mail 5,000 direct mail pieces and get a good response, then you would roll out and, with confidence, mail another 25,000 to 50,000, or so.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. To ramp up a marketing campaign and mail to more people on a mailing list following a successful test on a smaller scale. For instance, if you mail 5,000 direct mail pieces and get a good response, then you would roll out and, with confidence, mail another 25,000 to 50,000, or so.





 
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