When the top portion of your home page cycles between multiple versions. The idea is to appeal to multiple audiences, highlight multiple features, or even advantages. But, studies have shown that rotating banners are less effective than static banners. One problem with rotating banners is that, just as you are reading it, the copy rotates away and is replaced by another message.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing