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A type of “inquiry fulfillment package” … a big package of lots of stuff that is sent to people who want more information about your product or service. The shock and awe package is typically mailed in a large padded envelope or a box. Items in the shock and awe package can include a cover letter, product literature, a book, audio CDs, DVDs, and “ad specialties” such as pens, mini-flashlights, sticky note pads, a coffee mug, candy - you name it.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A type of “inquiry fulfillment package” … a big package of lots of stuff that is sent to people who want more information about your product or service. The shock and awe package is typically mailed in a large padded envelope or a box. Items in the shock and awe package can include a cover letter, product literature, a book, audio CDs, DVDs, and “ad specialties” such as pens, mini-flashlights, sticky note pads, a coffee mug, candy - you name it.





 
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