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Expensive free gifts given to resellers and distributors as an incentive to push the manufacturer’s products onto the end user; e.g., on computer leasing company gave a color TV to any reseller who convinced their buyer to lease instead of buy outright.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Expensive free gifts given to resellers and distributors as an incentive to push the manufacturer’s products onto the end user; e.g., on computer leasing company gave a color TV to any reseller who convinced their buyer to lease instead of buy outright.





 
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