Tests refer to the number of marketers who have tested the list and continuations refers to those marketers who, after a test, come back to rent more names on the list. If the percentage of continuations is 7 out of 10 or higher, then that’s an indication that the list is working.

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1. Tests refer to the number of marketers who have tested the list and continuations refers to those marketers who, after a test, come back to rent more names on the list. If the percentage of continuations is 7 out of 10 or higher, then that’s an indication that the list is working.