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An advertising technique where copy and visuals are used to exaggerate the utility and value of a product to make it seem more than it is. Example: car commercials with tight shots of the high-tech dashboards, and a jet flying overhead as the car speeds down a sand flat, implying driving the car is like piloting a plane., Transubstantiation comes from the Catholic Church tradition in which the bread and the wine used in the sacrament of the Eucharist become, not merely as a sign or a figure, but also in actual reality the body and blood of Christ. Another example of transubstantiation in marketing is the old comic book ads selling “live sea monkeys,” which in fact were dried brine shrimp eggs.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. An advertising technique where copy and visuals are used to exaggerate the utility and value of a product to make it seem more than it is. Example: car commercials with tight shots of the high-tech dashboards, and a jet flying overhead as the car speeds down a sand flat, implying driving the car is like piloting a plane., Transubstantiation comes from the Catholic Church tradition in which the bread and the wine used in the sacrament of the Eucharist become, not merely as a sign or a figure, but also in actual reality the body and blood of Christ. Another example of transubstantiation in marketing is the old comic book ads selling “live sea monkeys,” which in fact were dried brine shrimp eggs.





 
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