Marketing so clever, entertaining, or informative that consumers forward it to their friends and acquaintances. Some marketers set out to deliberately make their campaigns viral while for others, it just happens.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. Marketing so clever, entertaining, or informative that consumers forward it to their friends and acquaintances. Some marketers set out to deliberately make their campaigns viral while for others, it just happens.