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A short video designed to look like a TV news or feature story but in actuality meant to promote a product, service, technology, or company. The VNR is sent to broadcast and cable TV stations in the hopes they will use it on the evening news, and it may also be posted on YouTube and the marketer’s website.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A short video designed to look like a TV news or feature story but in actuality meant to promote a product, service, technology, or company. The VNR is sent to broadcast and cable TV stations in the hopes they will use it on the evening news, and it may also be posted on YouTube and the marketer’s website.





 
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