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Instead of posting a sales letter on the web, the marketer posts a video in which the copy is spoken by a narrator. The visuals are usually sketched as the narrator talks, though in the early days of video sales letters all that appeared on the screen was PowerPoint slides with the words of the script on them.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. Instead of posting a sales letter on the web, the marketer posts a video in which the copy is spoken by a narrator. The visuals are usually sketched as the narrator talks, though in the early days of video sales letters all that appeared on the screen was PowerPoint slides with the words of the script on them.





 
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