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A marketing communication that combines the characteristics of an article or informational report and a sales brochure. Its aim is to educate the consumer in a way that makes him more predisposed to buy the product being promoted. It typically focuses on the problem the product solves, the methodology of the marketer’s service, or the technology of the marketer’s product.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A marketing communication that combines the characteristics of an article or informational report and a sales brochure. Its aim is to educate the consumer in a way that makes him more predisposed to buy the product being promoted. It typically focuses on the problem the product solves, the methodology of the marketer’s service, or the technology of the marketer’s product.





 
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