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Advertising Techniques
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Avg score: 50% • Most missed: “Uses a logical argument of fact to persuade you to buy the product”
Advertising Techniques
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25 Questions

1. You can run the test over and over and get the same answer

2. Advertisers assure us that their products are foolproof and easy to use.

3. Developed for a brand or product line and evaluated annually

4. People testifying about the value or quality of a product in order to sell it

5. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

6. Fiving us compliments to try to sell a product

7. A process which outlines the important players and steps

8. If you buy something you will be the first to have it

9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

10. Uses a logical argument of fact to persuade you to buy the product

11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

12. Showing or announcing a discounted price can make a product look better

13. Draws away from a negative feature they ushually hide it with good stuff

14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

15. A distraction from the real issue

16. Subsegments of a more general market.

17. Informing you about how the product works or helps you

18. Research used to gather info about a particular market

19. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

20. Attention - Interest - Desire - Action

21. Descriptions of the target audience that read like a description of someone you know.

22. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

23. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

24. Identifies people who are in the market for the product

25. People devoted to a particular brand. E.g. HOG;Harley Owners Group

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