The purpose of a business is to find a customer - Peter Drucker. Wikipedia defines marketing as Marketing as the study and management of exchange relationships. Marketing is creating, keeping and satisfying the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Join 4M+ learners. Unlock unlimited quizzes, wrong-answer tracking, flashcards + reminders, study guides, and 1-on-1 challenges.