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Marketing Skills Exam
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Marketing Skills Exam
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7 Questions

1. What is the source of direction for the company in horizontally organized companies

2. A tape recorder that cost Plugged In electronics store $18 and that originally sold for $42 is marked down 25 percent. What is the maintained markup in dollars for the recorder?

3. During a presentation - What is the maximum number of items a salesperson should show a customer at one time?

4. Frank owns a gardening service. Every few months - he leaves flyers detailing his services on the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers?

5. On what figure are all other sales projection figures in a merchandise plan based?

6. What do many store use to mark the price on a dress or suit?

7. What industry was adversely affected by price wars?

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