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Modern Marketing Glossary
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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing

Modern Marketing Glossary
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25 Questions

1. Google, Yahoo, Bing, Chrome, Mozilla, and other algorithms that search the Internet for information by key word.

2. Identifying demographics, firmographics, and lifestyle attributes of your ideal prospects and appending this information to the customer file.

3. Additional sales made to customers after they become customers by purchasing their first product from you.

4. An online marketplace for digital information products. It aims to serve as a connection between digital content creators, who publish the information products, and affiliate marketers, who promote and sell these digital information products to consumers

5. A social network primarily oriented toward business professionals, who are looking for either prospects or a job.

6. The four cornerstones of the marketing function: product, price, place (distribution), and promotion.

7. An online marketplace where advertisers can buy a number of advertising & Related services: e.g. content writing, illustration, and voice over narration, which could start for just $5.

8. A sales promotion in which prizes are awarded by chance and the consumer does not have to make a purchase to enter.

9. In product development, the product with the highest return on investment versus risk.

10. In marketing, a promotional publication sent to prospects and customers to give them news and information about a product as well as their use of a product. For instance, a newsletter published by a marketer of grass seed might have one article explaining the superiority of their seed and another with tips on lawn care.

11. Blog entries of 200 characters or less. Twitter is the largest microblogging social media network.

12. In marketing, it has come to mean a deal sweetener: a little something extra thrown in to sway the prospect and get him to buy. It is a Yiddish word.

13. A statement explaining the steps you take to keep the customer’s personal data private and confidential.

14. When the consumer buys product A, offering him product B at the time of purchase. The products are not in the same category, but are often related; e.g. you buy a fly fishing rod and the salesperson suggests you also buy wading boots for standing in the stream.

15. A promotion that entertains as it educates.

16. All the steps a customer must take to purchase from a merchant, and how they feel at each of those steps.

17. The percentage of users viewing an online ad, or e-mail who click on a hyperlink to reach the web page to which the link is attached. One of the keys to generating more leads and orders online is to improve the CTR; the other is to boost website and landing page conversion rates.

18. A sharp upswing in sales, response rates, or other marketing results.

19. A landing page, usually brief, designed to capture the user’s e-mail address, either in exchange for an offer of free content or as a condition of allowing the reader access to copy on a landing page or other Web page.

20. Turning a lead into a customer by offering them a low-priced product, then once you get them into your sales funnel, upselling them to more expensive products.

21. The measure of the size of a newspaper ad. An ad that is two columns wide and three inches deep is six column inches.

22. Overuse of key words in website copy and meta tags in the mistaken belief that it will raise your search engine rankings because it won’t.

23. When satisfied customers tell others how much they love your products and services, without you asking them to do so. It’s the cheapest and most effective form of advertising.

24. Unsolicited advertising material delivered by postal or express mail.

25. Those portions of a magazine’s or newspaper’s reading matter that are not advertisements; e.g. articles, news briefs, fillers, and other material produced by the publication’s editors and writers.

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