I have an ad with Tom Hanks as my spokesman for a limited edition of his movie 'Toy Story 4' - only 1,000 of these signed Blu-Rays. Of the six principles of persuasion, which two am I using here?

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1. I have an ad with Tom Hanks as my spokesman for a limited edition of his movie 'Toy Story 4' - only 1,000 of these signed Blu-Rays. Of the six principles of persuasion, which two am I using here?