Persuasion
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Avg score: 78% • Most missed: “The study of persuasion and its ways and means - the science of discourse - well…”
Persuasion
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25 Questions

1. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family

2. The feelings or emotions that are evoked from a word

3. Statements claiming that some proposition is untrue or incorrect

4. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.

5. Inducement to act by argument or reasoning or entreaty

6. To treat one cause among many as if it is the single cause

7. Telling only positive things about something or someone - without giving evidence or facts

8. The generally held opinion held prior to the debate

9. Appeal to an unqualified expert

10. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)

11. An expressed opinion - statement - or point of view

12. Assumes because one thing is allowed - worse things will occur after

13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s

14. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.

15. A suggestion that is offered for consideration or acceptance

16. A fact that may be used to infer another fact

17. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li

18. Takes as evidence what it claims to prove

19. The process of selecting - organizing - and interpreting our experiences

20. Sequential relationship is misinterpreted as causal (this caused that)

21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-

22. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified

23. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)

24. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.

25. An emotional appeal that stirs the feelings of the audience/reader/listener

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