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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. The shift from no attitude to an attitude is a result of ________.
2. According to the principle of ________, consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.
3. 'The largest selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using the following strategy:
4. Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
5. If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
6. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
7. Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
8. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
9. Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.
10. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
11. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
12. If consumers like the ad they see, they are more likely to buy the product.
13. The primary means by which attitudes toward goods and services are formed is through ________.
14. Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?
15. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
16. For market leaders that enjoy a significant amount of consumer goodwill and loyalty, the overriding marketing goal is to fortify the existing positive attitudes of consumers so that they will not succumb to competitors' special offers and other inducements designed to win them over.
17. The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
18. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
19. One of the criteria used by consumers to confirm their initial attributions about objects is ________, which means that the reaction (the prior inference) is perceived in the same way by other consumers.
20. Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?
21. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
22. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
23. Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.
24. ________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.
25. According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.

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