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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. When The Ab Crusher, a new piece of work-out equipment, is advertised in a 30-minute TV slot that is produced to look like a documentary on health and fitness, this is an example of ________.
2. Buzz and viral marketing is ________.
3. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
4. Parents with complaints about advertising to children should contact ________.
5. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
6. The ________ balances the needs of society with the needs of individuals and marketing organizations.
7. Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole.
8. Perceptions of a company's lack of social responsibility or unethical marketing strategies rarely has a negative effect on consumer purchase decisions.
9. ________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
10. The short-term orientation embraced by most business executives stems from ________.
11. It is argued that stealth marketing will result in increased consumer acceptance of product information.
12. While forecasts indicate that companies are going to steadily increase expenditures on branded entertainment, ________ is lobbying for legislation that will require advertisers to disclose upfront ads that are designed as product placements.
13. ________ is responsible for stopping false or misleading ads.
14. Actors or salespeople who pretend to be ordinary people or researchers conducting a survey to explain product benefits and give potential consumers the chance to examine, sample, or use a product are known as ________.
15. Repeated exposure to very thin ideal"figures in promotional messages leads to negative self-perceptions (particularly in women) and is partially responsible for the increase in eating-related disorders."
16. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
17. Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?
18. Which of the following advertising messages would be considered puffery?
19. Advertisements for ________ are the most prevalent ads played during children's programming.
20. When People's Trust Bank advertises its involvement in free consumer credit training to help low-income families manage their earnings and qualify for mortgages, People's Trust is engaging in ________.
21. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.
22. People are often surprised at how much they consume, showing that they may have been influenced at a basic or perceptual level.
23. When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them, Company Y is engaging in ________.
24. According to ________, children can easily form associations between stimuli and outcomes.
25. With regard to assortment structure, ________ is/are commonly found in the form of multiple product tastings, multiple offerings of party snacks, duplicate buffet lines, family dinners with multiple dishes, and perhaps even in retail displays.

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