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Digital Marketing Vocabulary
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Digital Marketing Vocabulary
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25 Questions

1. Search engine results page

2. Customer

3. Key performance indicator (kpi)

4. A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

5. External website links

6. ISP

7. View through rate (vtr)

8. Lead to prospect ratio

9. Click through rate (ctr)

10. First click attribution

11. Measures how effective your campaigns are at prompting your audience to complete a task

12. Marketing is the intersection between the needs of the business and the needs of the customer.

13. Winback

14. Scientific method

15. A tool that provides for time-based structure and discipline for the digital marketer in planning - assigning - creating - and delivering content to the marketer's target audience.

16. Content pushed out by the marketer via any paid means such as facebook ads - google adwords - twitter ads - or banner (display) ads.

17. Application programming interface; a set of functions an outside party can run in order to build its own third-party services on top of a company's service; a way computers talk to each other when they are owned by different companies; developers build these to talk with ad systems to create and manage ads

18. A business's brand is the sum total of all its users' and customers' opinion of that business; a business can choose to intentionally shape its brand or allow the market forces to shape its brand.

19. How advertisers or their partners bid on ad placement

20. The digital areas where marketing gets in front of audiences. For example - email - social media sites (facebook - twitter) - blogging - advertisements (adwords) - etc. are considered channels.

21. Demand side platform; ad buying technology that interfaces with exchanges for ad buyers

22. An entity's business model defines how the business creates its product or service - delivers the product or service to the intended audience - and then collects payment for the service or product from the intended audience.

23. Business to consumer; a way to describe a company's business model where that company's customers are consumers

24. Viral growth factor

25. Content created or curated by the marketer in order to promote the marketer's message to the target audience; owned content typically consists of blog posts and social media posts and images - but should also be applied to any message that proceeds out of the marketer's company and into the target audience - such as email signatures.

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