E-Marketing
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Avg score: 20% • Most missed: “Selling the same product at different prices is known as ___________”
E-Marketing
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25 Questions

1. The ------ level of urban consumers is high and hence product features have to be changed often.
2. ---------- and other forms of promotion are supported by a advertisement.
3. A collection of individuals which influences individual's opinion are called as ------
4. ------- is the first step in marketing
5. Benefits of segmentation------
6. An advertisement copy must have_____________
7. Brand loyalty refers to product __________
8. --------- is a process by which a product is branded.
9. The main principle of cooperative marketing is _______________
10. The wholesaler who don't provide credit and transport facility are called as -------
11. Product mix is the set of all product __________
12. The purpose of segmentation is to ----- the changing pattern of consumers.
13. Sales promotion tool includes ___________
14. An example of merchant middlemen ____
15. --------- is allowed in the form of deductions from the list price.
16. Increasing competition in ------ markets make ----- markets attractive.
17. -------- is a part of the product, which carries verbal information about the product.
18. A group of products that are closely related is called ___________
19. The exchange value of a good/service in terms of money is ____________
20. Zero level channel of distribution is also called as _______________
21. A___________ is a good offered either free or at low cost as an incentive to buy a product.
22. The prime object of marketing is __________
23. Buying decision of a customer depends on his------
24. Economics explains that consumer behavior in relation to ------ factors
25. ---------is a mass communication of information intended to persuade buyers as to maximize profits.

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