Services Marketing
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Services Marketing
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25 Questions

1. Which of the following strategies increases the supply of service available to consumers?
2. . __________ is an overall favorable impression or unfavorable impression based on early stages of the service encounter.
3. A buyer's perception of value is considered a tradeoff between
4. Which of the following is not a component of a service firms physical evidence?
5. The mental energy spent by customers to acquire service is referred to as _____.
6. The primary role of a service firms for customer in communication mix is to ......
7. which of the following is not an advantage of requiring employees to wear uniforms?
8. Which of the following statements pertain to inseparability is false?
9. The emotional states of pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness are types of __________
10. Word-of-Mouth communication networks are particularly important for service firms because
11. The internal marketing refers which of the following options.
12. Which of the following communication objectives becomes the most important during the postconsumption evaluation stage
13. As part of internal marketing strategy , company takes up
14. Fixing a right price for services offered is difficult because of .................
15. When waiting time is unavoidable, company can
16. Service firms often find themselves in a three-cornered fight between
17. Which of the following would not be considered a tangible clue?
18. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
19. In a(n) _______ environment, the service employees are physically present while customers are involved in the service production process at an arm s length.
20. Tangible clues are more important when services are
21. The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms
22. The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?
23. Which of the following is not a benefit of customer satisfaction?
24. The three primary visual stimuli that appeal to consumers on a basic level are
25. A volume-oriented positioning strategy is achieved by

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