Services Marketing
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Services Marketing
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25 Questions

1. Which of the following strategies increases the supply of service available to consumers?
2. One of the advantages of requiring employees to wear uniforms is that it reduces the customers perception of __________.
3. Studies suggest that price is more likely to be used as a cue to quality under the following conditions?
4. The unique service characteristic that deals specifically with the inability to inventory services is
5. In order to win over the competitors and attract the customers, company need to create.............
6. . __________ is an overall favorable impression or unfavorable impression based on early stages of the service encounter.
7. Total customer value consists of all of the following components except
8. Which of the following statements pertain to inseparability is false?
9. Fixing a right price for services offered is difficult because of .................
10. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
11. Consumers who seek convenience over price and personal attention are
12. The __________ is calculated by dividing the activity time by the number of locations at which the activity is performed.
13. What is mean by interactive marketing?
14. Services that occur without interruption, confusion, or hassle to the customer is called
15. In order to improve the process and performance of the company towards the customers they should try to.......
16. Services marketing is important in todays context because it
17. Which of the following statements pertaining to colors is false?
18. Co-production of services is made possible due to __________ inherent in the production of services.
19. Service industry has grown many folds due to _________
20. Which of the following is not a component of a service firms physical evidence?
21. Customer frustration resulting from receiving poor service is most similar to
22. Consumer moods and attitudes are types of
23. A disadvantage of e-marketing is
24. Which of the following is an example of a common research objective in services?
25. During a service recovery effort, the employee promptly refunded the customers money, but threw the money at the customer. Aa result, the recovery effort violated the customers ___________ justice need

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