Retail Management Test
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Marketing Specialization.

Retail Management Test
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25 Questions

1. Person to person interaction between a retailer and a prospective customer is:
2. Retailing creates-------
3. Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........
4. There is no shop assistants in a
5. Giant retailers called _____ concentrate on one product category such as toys or home improvement
6. Who is the last link in the chain connecting the producer and customer ?
7. A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a
8. During each stage in the development of a retail strategy, retail managers should:
9. The oldest and most heavily trafficked city area is called
10. Independent retailers who use a central buying organization and joint promotional efforts are called a
11. A retailer’s ______________ is the key to its ability to attract customers.
12. Which statement is not a benefit of formulating a retail strategy?
13. Which is not considered one of the elements of managing a business" in a retail strategy?"
14. Mail order retailing is the same as:
15. The retailer is usually in an excellent position to
16. Consumers who browse and/or purchase in more than one channel are known as _____.
17. The word Retail is derived from the----- word
18. Which of the following is the major reason consumers give for shopping online?
19. Any source of products or services for consumers is referred to as a _____.
20. When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:
21. Which of the following types of retail businesses have unlimited liability?
22. The major reason people give for not shopping on the Internet is _____.
23. A multi channel retailer sells merchandise
24. Shopping malls, super markets and hypermarkets come under which type of marketing?
25. What is the full form of VAT?

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