Retail Management Test
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 27% Most missed: “Which of the following is a recommended strategy for retailers when consumers se…”

Marketing Specialization.

Retail Management Test
Time left 00:00
25 Questions

1. A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:
2. MRP stands for.
3. Door to door selling is carried out by
4. During each stage in the development of a retail strategy, retail managers should:
5. Which of the following is the major reason consumers give for shopping online?
6. Mail order retailing is the same as:
7. Consumers acquiring product through mail, telephone, or computer orders is referred to as_____.
8. Internet marketing and telemarketing are the recent trends in ……….. business
9. The word Retail is derived from the----- word
10. Which of the following is NOT an example of non-store retailing?
11. Consumers who browse and/or purchase in more than one channel are known as _____.
12. Which of the following statement about retail marketing is true
13. Retailing is a marketing function which ----
14. A multi channel retailer sells merchandise
15. Independent retailers who use a central buying organization and joint promotional efforts are called a
16. Shopping malls, super markets and hypermarkets come under which type of marketing?
17. When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:
18. __________ includes all of the activities involved in selling goods or services to those who buy for resale or business use.
19. Which of the following is not one of the four major decisions that must be made with regard to market logistics?
20. In retailing there is a direct interaction with-------
21. The major reason people give for not shopping on the Internet is _____.
22. What is the full form of VAT?
23. Which one of the following is NOT a form of direct marketing?
24. The oldest and most heavily trafficked city area is called
25. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.