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Services Marketing Practice Test 2
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Services Marketing Practice Test 2
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25 Questions

1. __________ is the study of the use of physical evidence to create service environments and its influence on the perceptions and behaviours of individuals
2. It is important for organizations to change and develop. The stages that service organisations go through are known as the Product Life Cycle. The Introduction Stage refers to
3. Growth in leisure and entertainment services due to ________
4. What is mean by interactive marketing?
5. Which of the following statements pertaining to the location of the firm is false?
6. Focusing the firms marketing efforts toward the existing customer base is called
7. A volume-oriented positioning strategy is achieved by
8. Positioning map in services will helps to …..
9. In addition to the traditional four Ps, the services marketing mix includes people, physical evidence, and:
10. One of the major lessons to learn from the Service-Profit Chain is:
11. Which of the following products is an example of intangible dominant?
12. The advantage that the E-marketing communications carries is …………
13. One of the advantages of requiring employees to wear uniforms is that it reduces the customers perception of __________.
14. Consumer moods and attitudes are types of
15. The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?
16. Which of the following is not a step in the construction process of a service blueprint?
17. Service firms often find themselves in a three-cornered fight between
18. Which of the following would not be considered a tangible clue?
19. Which of the following is not a component of a service firms physical evidence?
20. The most common mistake made when constructing a service blueprint is
21. Potential product is the one which can be…….
22. . __________ is an overall favourable impression or unfavourable impression based on early stages of the service encounter.
23. In services marketing mix. people refers to ………………
24. The primary objective of a firms communication mix during the pre-consumption choice stage is to
25. which of the following is not an advantage of requiring employees to wear uniforms?

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