Business English
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Writing Routine Messages




Stategies
1) Direct 
2) Indirect

Direct Strategy (Good News)
Opening: Main point,
Body: Supporting details, promote the writer
Closing: Positive message

Indirect Strategy (Bad News)
Opening: Buffer
Body: Explanation and negative News
Close Goodwill, positive

Handling Negatives
-Place negative information at points of low emphasis
-Avoid no or not when possible
-Avoid negative words

 
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