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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.

The 4 main types of Advertising are: 
Display Advertising
Video Advertising
Mobile Advertising
Native Advertising

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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25 Questions

1. Which of these was not a change brought about by liberalization?
2. The process of translating thought into a symbolic form is known as ______________
3. The first step in developing an advertising program should be to:
4. Who is the brand ambassador for 'NOKIA'?
5. Which trade and economy policy that advocates to replace foreign products with domestic products?
6. What was the one major proposal of new industrial policy (1991)?
7. The aim of retail advertiser differs from that of______
8. Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as
9. Which is one of the exit policy?
10. Major changes have taken place in financial advertising due to ________________
11. Advertising for __________________ is not allowed.
12. The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as
13. Showing the product in a picture as being bigger than it actually is an example of
14. 'Growth is life'
15. Women in Advertising in India are portrayed as ______over the decades.
16. Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____
17. Which of the following correctly defines India’s foreign exchange rate system?
18. Advertising is a form of.... intended to persuade an audience to purchase a product or services
19. ________has an impact on people that can be negative as well as positive.
20. Full form of USP
21. Ads presumably have an effect on the values and lifestyles of ____________.
22. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
23. Who is the brand ambassador for 'Slice'?
24. __________ is used heavily when introducing a new product category
25. The ____________ is the link between the wholesaler and consumer.

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