1. For businesses this new state of mind has put nearly every industry in a corner - vulnerable to what Accenture calls "Big Bang Disruption". 2. In a Big Bang disruption - innovation translates to the creation of new product lines that impact markets overnight. 3. Typically the disrupters are from outside the industry. 4. Banc assurance banks can only pair up with one principal each for life - non-life - and standalone health - which means insurers that entered the India market lateto the game didn't have access to the banks that already had partnerships. 5. The industries most at risk to these disruptions arethose that sell information-based services that can be delivered digitally.