1. Instead of making a big hue and cry over net neutrality rules - what we need from carriers is smart data pricing that can be personalised based on users' needs. 2. Carriers should consider themselves as two-sided: with users on one side and content providers on the other. 3. They can levy reasonable access charges on either side so that both of them are happy to be on board. 4. The new regulation also empowers the regulator to audit and monitor 'interconnect' arrangements between service providers and content providers for any possible collusion. 5. If users see value in the content - they will be willingto pay.