1. The rise of online marketplaces can accelerate the integration of developing countries into world markets - opening substantial opportunities for trade and future growth. 2. In China - Alibaba already enables smaller and younger fi rms to sell more products and reach more new consumers or businesses in foreign countries. 3. Online marketplaces also emerged in other developing regions - but so far only on a (much) smaller scale or for market niches. 4. For example - the Moroccan online platform Anou enables artisans in rural areas to directly export their products online - cutting out traditional middlemen. 5. A 10-percent increase in the internet use of a country pair increases the average bilateral trade value per product by 0.6 percent.