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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. ________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.
2. Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
3. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
4. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
5. Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
6. Which of the following are considered to be underlying factors that are likely to produce a subjective norm?
7. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
8. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
9. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
10. Matthew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as the model he purchased.
11. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
12. The primary means by which attitudes toward goods and services are formed is through ________.
13. When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.
14. Which of the following is true of attitudes and their relationship with behavior?
15. The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.
16. Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.
17. Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
18. When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler, what attitude change strategy is it using?
19. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
20. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
21. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
22. Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
23. For market leaders that enjoy a significant amount of consumer goodwill and loyalty, the overriding marketing goal is to fortify the existing positive attitudes of consumers so that they will not succumb to competitors' special offers and other inducements designed to win them over.
24. Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.
25. The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: _________ routes and _________ routes.

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