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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
2. Cause-related advertising is less effective among more involved consumers.
3. ________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
4. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.
5. The marketing concept as we know it is always consistent with society's well-being and best interests.
6. Socially responsible activities improve a company's image among consumers, stockholders, the financial community, and other relevant publics.
7. Buzz and viral marketing is ________.
8. When Company X obtains a list of left-handed people earning over 100K per year who own pets and are of Hispanic origin and develops and delivers a highly targeted and persuasive message designed specifically for this very narrowly defined consumer group, Company X is engaging in ________.
9. Advertisements for ________ are the most prevalent ads played during children's programming.
10. Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.
11. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
12. The marketing concept involves ________.
13. Regarding accuracy, a toothpaste ad stating that brand A is the best"is considered an acceptable form of ________ because consumers generally understand that there is no credible way to determine what best means."
14. With regard to offensive advertising, ________ produced the most consumer complaints.
15. The ________ balances the needs of society with the needs of individuals and marketing organizations.
16. Actors or salespeople who pretend to be ordinary people or researchers conducting a survey to explain product benefits and give potential consumers the chance to examine, sample, or use a product are known as ________.
17. Print ads that closely resemble editorial matter are known as ________.
18. The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.
19. The short-term orientation embraced by most business executives stems from ________.
20. The societal marketing concept proposes that all companies would be better off in a stronger, healthier society, and that companies that incorporate ethical behavior and social responsibility in all of their business dealings attract and maintain loyal consumer support over the long term.
21. It is argued that stealth marketing will result in increased consumer acceptance of product information.
22. Consumers may be able to control consumption by organizing less-structured offerings.
23. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.
24. Large inventory levels in one's home pantry could increase the quantity of food one believes is appropriate for a meal.
25. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.

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