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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
2. All affluent consumers share the same lifestyle.
3. In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.
4. To reach a desired target market, marketers match the socioeconomic profiles of their target audiences to the ________ of selected advertising media.
5. Conspicuous possessions serve as markers or indicators of one's own status and the status of others.
6. Which of the following is true about gender roles in the modern family?
7. A husband and wife and one or more children constitute a(n) ________.
8. Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.
9. The feeling of social-group membership is referred to as ________.
10. Husband-wife decision making appears to be independent of cultural influences.
11. ________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.
12. The incidence of extended family households has risen as a result of geographic mobility.
13. Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to more like those executives. This behavior is known as ________.
14. In terms of family consumption behavior, children of ________ tend to have more influence on purchases than do those of ________.
15. Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.
16. Kevin and Lisa have been married for two years and have not yet had their first child. What kind of family does this constitute?
17. Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.
18. The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include ________.
19. The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.
20. A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.
21. Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.
22. Occupation, amount of income, and education are typical variables used as ________ measures of social class.
23. Because of divorce, separation, and out-of-wedlock births, there has been a rapid increase in the number of ________ households in the U.S.
24. The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.
25. The choice of how many separate classes should be used to describe the class structure depends mostly on ________.

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