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BA in Multimedia and Mass Communication (BAMMC) Practice Test: Media Studies
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Avg score: 75% • Most missed: “__________ is an audience-centered approach to understanding mass communication.”

Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. (Source: Wikipedia)

BA in Multimedia and Mass Communication (BAMMC) Practice Test: Media Studies
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10 Questions

1. The _______ educates people about the world outside of their locale
2. Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.
3. The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.
4. McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.
5. The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.
6. Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .
7. __________ describes the 'ability to influence the importance placed on the topics'' for people.
8. McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.
9. Paul Lazarsfeld introduced ________ theory.
10. Paul Lazarsfeld introduced ________ theory.

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