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Broadcast Management
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Broadcast Management
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25 Questions

1. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet

2. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments

3. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data

4. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures

5. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality

6. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate

7. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration

8. Numbers over quality

9. A place where consumers and sellers interact

10. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)

11. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value

12. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)

13. Lifestyle patterns

14. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition

15. 1. Geographical boundaries 2. Ranked by the size of population

16. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing

17. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet

18. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976

19. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)

20. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)

21. 1. Focus groups 2. Program testing 3. Call-out research

22. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)

23. Number of players.

24. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)

25. 1. Concentration of ownership 2. Less free exchange of ideas

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