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Movie studios such as 20th Century Fox, Warner Bros. and Walt Disney were eager to apply innovative technology such as Technicolor even though it meant films were more expensive to make. The main reason for their doing this was because:

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MCQs on mass media as a cultural industry that seeks to shape our values and the underlying forces which allow for this to take place.
 


Movie studios such as 20th Century Fox, Warner Bros. and Walt Disney were eager to apply innovative technology such as Technicolor even though it meant films were more expensive to make. The main reason for their doing this was because:






 
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