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COMM103 Final Exam - Introduction to Mass Media
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MCQs on the evolution and impact of the media, primarily in the United States, and how your viewpoints are shaped by and can shape the media with which you interact.
 

COMM103 Final Exam - Introduction to Mass Media
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25 Questions

1. Using the codes below, connect the book trend with how it may be changing the industry.

TREND
A. E-books
B. Price wars
C. Blockbuster syndrome
D. Digital libraries

POTENTIAL INDUSTRY CHANGES
1. A glut of similar books is created by publishers focusing on the safe bet of best-selling authors only.
2. Free ones may devalue books in the eyes of consumers, but publishers sometimes use them to introduce new authors.
3. This may result in 'democratizing knowledge' by enabling anyone with a computer to access millions of books without damaging the original versions.
4. Superstores threaten the existence of independent stores by offering deep discounts on high-volume book sales.
2. Google News and Yahoo News are just two examples of what digital news delivery system that is stealing readership from traditional newspapers?
3. Fill in the blank: When national advertising in magazines enabled and encouraged magazines to reach a nationwide audience, a significant cultural ramification was the introduction of:
4. Use the codes below to connect each industry with its primary source of revenue:

INDUSTRIES:
A. Traditional book publishers
B. Cable companies
C. Magazines and newspapers
D. Broadcasting (radio and television)
E. Film

REVENUE:
1. Consumers
2. Consumers and advertisers
3. Advertisers
5. Membership-only websites, micromagazines, and electronic applications are all examples of what new media practice?
6. Using the codes below, connect the following 19th-century writers to the styles and other distinctions that characterized their books.

WRITER:
A. James Fenimore Cooper
B. Walt Whitman
C. Washington Irving
D. Mark Twain
E. Edgar Allan Poe

WRITING STYLE AND DISTINCTION:
1. Macabre stories and poems; also wrote the first detective stories
2. American regionalism, humor, funny characters
3. Frank sexuality in poems that mimicked speech rhythms
4. Adventure stories about the American frontier
5. American forms of satire and wit, which he helped establish
7. What was the goal of the Digital Millennium Copyright Act?
8. What do the following movies have in common: Star Ways, Raiders of the Lost Ark, Jaws, The Godfather, and Halloween?
9. What digital music device has dominated the music technology market because it is portable, is not affected by its user's movement, does not require the purchase of entire albums, and can store thousands of songs?
10. In the music industry, what is the major difference between illegal file sharing and legitimate file downloading?
11. What single factor associated with the media's effect on culture have critics and scholars linked most frequently to personal vices such as violent or compulsive behavior?
12. Which two pairs of terms and their descriptors are incorrect in the graphic below?
13. What term can be used to refer to the use of the Internet and other online tools to engage citizens in government and civic action?
14. On the local level, which of the following are often monopolies?
15. Maryanne and Jonah share an office and are both being considered for promotion to executive director. One day, when Maryanne steps out for lunch, Jonah uses her computer to read her e-mail and copy a proposal she had received from an associate outside of their company. In his interview for the executive director position, Jonah presents that proposal as his own. However, not only is Jonah not promoted, he is fired, because his company had installed an e-mail monitoring program on all of its computers. This story provides an example of which of the following issues that are creating concern among Internet users?
16. Which of the following groups represent journalism styles that are NOT based on objectivity?
17. Using the codes provided, connect the following influential magazines to the traits that distinguish them from others.

MAGAZINE:
A. Life
B. The Saturday Evening Post
C. AARP The Magazine
D. Reader's Digest
E. Time

TRAIT:
1. The first global news magazine
2. Photography
3. Very high circulation through subscription and single-issue sales
4. Very high circulation without subscriptions or single-issue sales
5. Cover art by famous artists
18. Which of the following is an INACCURATE description of a milestone in the history of gaming?
19. The Internet is a tremendous resource for economic development, and yet within both the developed and the developing world, it has little impact on poverty. What is this situation an example of?
20. Why is the relationship between newspapers and the Internet an example of synergy?
21. How has the mainstreaming of video games produced cultural changes?
22. What significant development(s) in the movie industry occurred in the 1990s?
23. Which of the following have NOT been influenced by the video gaming industry?
24. Using the codes provided, connect the following groups to the categories that identify them.

GROUP:
A. Sony, Universal, Warner, EMI
B. LimeWire, Napster, Kazaa
C. Rock, R&B, country, gospel, blues
D. Grunge, gangsta, punk, heavy metal

CATEGORY:
1. Labels
2. File-sharing sites
3. Genres
4. Subgenres
25. From both a reporter's perspective and a reader's perspective, which type of online journalism enjoys the following advantages over traditional print journalism: freedom from accountability, instant and universal access, superior timeliness and relevance, and freedom from space constraints?