Use the codes below to connect each issue with the impact it is having around the world as access to the Internet grows.ISSUE:A. Vertical integrationB. GlobalizationC. HegemonyD. McDonaldizationIMPACT:1. Once-isolated cultures may lose their identities as the Internet exposes them to the media of more dominant cultures.2. There will be continued cost savings but reduced local diversity in the mass media.3. The online presence of media around the world will become similar as the economics of production follow proven models established by leading countries.4. The media will reach more customers thanks to the progressive breakdown of traditional political and cultural borders.

MCQs on the evolution and impact of the media, primarily in the United States, and how your viewpoints are shaped by and can shape the media with which you interact.