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Economics of Journalism
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Economics of Journalism
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25 Questions

1. Ironies:

2. What Ad Revenue Is Taking Off? (1 Billion To 19 Billion In 4 Years)

3. Average Stock Drop From 2006-2012

4. Can A Media Company Have Both Horizontal And Vertical Integration?

5. Good Chunk Of Print Came From Classified Ad Revenue (Selling Cars, Help Wanted, Etc), Online Classified Ads Were Free, So Classified Ad Revenue Began To Decline In Mid 2000'S

6. Why Did Companies Have So Much Debt?

7. Loss Of Veteran Reporters Who Were More Intelligent With The Topics They Reported. This Is Called What?

8. High Media Concentration Implications For Media Content:

9. 6 Major Corporations:

10. Layoffs Are Of People With What Kind Of Experience?

11. When Ownership Rests In Only A Few Hands

12. Us Is Very Concentrated. ____ Corporations Own A Vast Majority Of Broadcasting, Cable, And Book Publishing Companies In Us

13. Example Of Horizontal Integration

14. First Product Of The Dual Traditional Market Model

15. Online Ads Not Worth As Much As Newspaper Ads

16. Commercial Media Is Neither ________ Nor __________

17. About 31% Of Americans Left A News Outlet Because It Stopped Covering:

18. Primary Purpose Of The Media For Public Sphere Model?

19. The American Media System Is What Type?

20. America Favored A _________ Approach To Radio Whereas Uk Favored A _________

21. How Are Audiences Addressed In Public Sphere Model?

22. Mass Media Owners Are Most Responsive To The Needs Of The _________

23. Print Advertising:

24. Describes Situation When A Single Large Media Corporation Owns A Number Of Different Kinds Of Media Produced Or Outlets

25. Most Digital Revenue Is Going To What Companies?

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