Media Vocab
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Media Vocab
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25 Questions

1. The number of issues of a magazine or newspaper that are sold.

2. Aiming media content or consumer products at smaller - more specific audience.

3. A broadcasting station that aligns itself with a network.

4. File compression software that permits streaming of digital audio and video data.

5. Free - alternative weeklies with a local and partical orientation.

6. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.

7. Attractive - artful business cards use by early British people to promote themselves.

8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.

9. Online billboards placed on the side of the webpage.

10. A telecommunication company required to carry messages.

11. Rating technology.

12. Early weekly British Publication that carried ads.

13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.

14. Lumiere brothers device that both photographed and projected action.

15. A consumer magazine published by a retail business for readers with similar interests.

16. Movies that can be described in one line.

17. Online magazine.

18. Placement of commercials on various online sites.

19. Movies produced primarily for initial exhibition on theater screens.

20. Film making using high tech cameras and digital filming.

21. Aiming media content at smaller - homogenous audience.

22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.

23. Tying two seperate but related shots in such a way that take new meaning.

24. Relaxation of ownership and other rules for radio and television.

25. Media mainly used in computer networks such as the Internet.

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