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PR Writing Exam
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PR Writing Exam
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25 Questions

1. Conscious blending of all media venues including print, broadcast, digital and social media

2. Common format used by organizations to provide information to the news media

3. Systematic analysis of an organization, its communication practices and its relationship with its publics

4. Techniques that enhance the likelihood that an organization's website will be identified by search engines and thus will be accessed by users seeking information available at the website

5. What tense do you write in for broadcast media?

6. Typographical device indicating the end of a news release or similar written piece, usually ##### of the word 'end'

7. Rhetorical concept focusing on appeals to emotion or sentiment

8. Part of planning sheet that articulates the benefit or advantage the organization can offer the target public, can also be part of a news release

9. Result of a brand and customers or fans interacting and mutually creating content

10. Public relations format presenting the formal and public position of an organization on a particular topic

11. Vertical spacing between the lines in any printed material

12. Method of research to gather information from knowledgeable persons -Type of feature articles based on an interview with a knowledgeable person

13. Public relations information packaged as a partial or completed broadcast report for television

14. 'Thinking on your feet', informal and can maintain eye contact, but may lack logical organization

15. Public relations communication delivered via email, in format, it is briefer and more concise than a printed release

16. Recorded audio accompanying printed release, providing quotations for radio use

17. Part of a news release that clearly presents information on how audiences can take action

18. Communication channels and information they present that involve journalists, media message that must be earned

19. Designation within a news release of topic and number of pages following the first page

20. Approach to article identification in newspapers, magazines and newsletters that focuses on summaries rather than labels

21. Rhetorical concept focusing on source credibility

22. What tense do you write in for print media?

23. Formal statement issued by an organizational or public authority commemorating an event

24. Column in many publications that offers public relations writers opportunities for publicity and advocacy

25. Type of internal position statement used by organizations to provide common message for spokespersons

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